Cookie Policy

Overview

This Cookie Policy explains how 221b Limited ("221b", "we", "our", "us"), headquartered in Hong Kong SAR, uses cookies and similar technologies (such as browser local storage) on https://221b.co. It should be read together with our Privacy Policy. By choosing "Accept all" in our cookie banner you consent to the use of analytics cookies described below. If you decline, or make no choice, only essential cookies and preferences are used.

What are cookies?

Cookies are small text files placed on your device by a website. They help the site function, remember your choices, and understand how the site is used. Similar technologies include browser local storage, which stores small pieces of information on your device without sending them to a server.

What we use

Essential cookies

These are required for the website to function and cannot be switched off. They include cookies set by our content platform (WordPress) for security and basic site operation. They do not track you across other websites.

Preferences (local storage)

We store your language selection and your cookie consent choice in your browser's local storage and a first-party cookie. This information stays on your device, identifies nothing about you personally, and is used only to remember your choices on this site.

Analytics cookies

With your consent, we use Google Analytics, delivered through Google Tag Manager, to understand aggregate site usage (pages visited, approximate region, device type). Google Analytics sets cookies such as _ga and _ga_*. If you decline consent, we remove these analytics cookies from your browser and do not retain them. We do not use advertising or cross-site tracking cookies, and we do not sell personal data.

Your choices

On your first visit, our cookie banner asks you to Accept all or Decline. Your choice is remembered for future visits. If you make no choice, no consent is applied and only essential cookies and preferences are used.

You can change your mind at any time by clearing this site's cookies and site data in your browser settings, after which the banner will appear again on your next visit. You can also block or delete cookies entirely through your browser settings; the site will continue to work, though some preferences may not be remembered.

Regional notices

European Economic Area and United Kingdom

If you are in the EEA or the UK, we rely on your consent (GDPR and UK GDPR) for all non-essential cookies. You have the right to withdraw consent at any time, and rights of access, rectification, erasure, and objection over personal data, as described in our Privacy Policy.

Hong Kong SAR

We handle personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) ("PDPO") and its Data Protection Principles. Analytics data we collect is aggregated and is not used to identify you. For more on the PDPO, see the Office of the Privacy Commissioner for Personal Data (pcpd.org.hk).

Mainland China

If you access this site from Mainland China, note that analytics data is processed by Google and may be transferred outside the People's Republic of China. Consistent with the Personal Information Protection Law ("PIPL"), we ask for your separate consent through the cookie banner before any analytics cookies are used, and you may refuse without affecting your use of the site.

Thailand

We respect the Personal Data Protection Act B.E. 2562 (2019) ("PDPA"). Non-essential cookies are used only with your consent, and if no choice is made, no consent is applied. You may withdraw consent at any time as described under Your choices above.

United States

We do not sell or share personal information as defined under the California Consumer Privacy Act (CCPA/CPRA) or similar US state privacy laws. Analytics cookies are used only with your consent.

Other regions

Wherever you are, the same standard applies: essential cookies only, unless you choose to accept analytics.

Managing cookies in your browser

Most browsers let you refuse or delete cookies through their settings (usually under Privacy or Site Settings). Blocking essential cookies may affect how parts of the site function. Instructions are available for Chrome, Safari, Edge, and Firefox on their vendors' support pages.

Changes to this policy

We may update this Cookie Policy from time to time to reflect changes to the site or to applicable law. The Last updated date above shows the current version. Significant changes will be reflected in the cookie banner where appropriate.

Contact

Questions about this Cookie Policy or your data: 221b Limited, Hong Kong SAR. Email: info@221b.co